Author: Sandra

I have been thinking of this blog post for a number of years. In honor of Mother’s Day, I thought it was time to publish it. Every day, perfect newborns are brought home. Every day, disable or special needs newborns are brought home. Neither is more or less joyous. But if truth be told one requires more effort, persistence, and determination in the early years than the other.  Imagine for a moment being a mom to two healthy boys that are now 9 and 6 years old. You are pregnant with your third, almost 2 weeks overdue and you...

In recognition of #EqualPayDay, I wanted to bring to light how Salary research sites could do a much better job educating job seekers and employers on the #paygap. Whether you use Glassdoor.com, Salary.com, Payscale.com, or the Salary feature on LinkedIn – there will be a gap in the information that you get. Let me explain, based on my quick research Payscale is the only one that explicitly asks gender as a means of comparison – but their results actually don’t use that information. Whether you select female or male the salary comparison is the same. What a wasted opportunity....

As a Strategic Marketing advisor, I am in a position to research, review, qualify, propose and ultimately select various types of Marketing Technology. I am not a proponent of Marketing email spam. I DO advocate for relevant and compelling content that is developed and delivered to suspects, prospects, leads and clients who have pro-actively opted-in AND provided detailed areas of interest. If you use Marketing Technology that supports lead nurturing, there is one very important “no-no” or as the French say “Faux Pas”. Let me explain. Below is an email that I received from a Marketing Technology company. I...