Choosing Content Format – Your Customer Isn’t Always Right
You have developed a well thought out content strategy. You have invested in research that supports your content and you know that it is relevant and beneficial for your customers. Now, the original content creation begins. Do you develop an info-graphic, write a blog, publish a whitepaper or record a video? Do you post it on Twitter, Facebook or an Industry platform? How do you choose? You look to your customers right? Based on your previous content, you know that your customers have a preference for info-graphics with a link to a blog post. So it only makes sense...
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