Category: Blog
Perfect Disabled Newborn – She Persisted
I have been thinking of this blog post for a number of years. In honor of Mother’s Day, I...
Read MoreResearch-Based Marketing Can Deliver Breakthrough Results
I have been using Research-based content marketing for more than 10 years. Sounds boring right?...
Read MoreSalary Research Websites could do better! #EqualPayDay
In recognition of #EqualPayDay, I wanted to bring to light how Salary research sites could do a...
Read MoreLead Nurturing Faux Pas
As a Strategic Marketing advisor, I am in a position to research, review, qualify, propose and...
Read More#MarTech gets confused when family share their devices
According to the US Census Bureau, 85.1 percent of American homes have some sort of computer in...
Read More5 Step Planning Process to Manage Social Media Risk
Risk management is an incredibly important discipline in business, yet it is sometimes overlooked...
Read MoreThe Microsoft Purchase of LinkedIn Has Created an Elephant in the Room For Salesforce
The Microsoft Purchase of LinkedIn yesterday for over $26 billion dollars was big news. Today the...
Read MoreAre You an Expert Social Media Listener?
Are You an Expert Social Media Listener? Do you think your social media strategy is evolved? If...
Read MoreChoosing Content Format – Your Customer Isn’t Always Right
You have developed a well thought out content strategy. You have invested in research that...
Read MoreTransformative knowledge creation is key to successful long-term original content initiatives
Original content should be about delivering value to customers through mutually relevant and...
Read MoreNorth American Legal System – A blessing and a curse for feminism
Regardless of how long I live outside of Canada, I regularly follow the news of my birthplace. I...
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