Category: Blog
Perfect Disabled Newborn – She Persisted
I have been thinking of this blog post for a number of years. In honor of Mother’s Day, I...
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Research-Based Marketing Can Deliver Breakthrough Results
I have been using Research-based content marketing for more than 10 years. Sounds boring right?...
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Salary Research Websites could do better! #EqualPayDay
In recognition of #EqualPayDay, I wanted to bring to light how Salary research sites could do a...
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Lead Nurturing Faux Pas
As a Strategic Marketing advisor, I am in a position to research, review, qualify, propose and...
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#MarTech gets confused when family share their devices
According to the US Census Bureau, 85.1 percent of American homes have some sort of computer in...
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5 Step Planning Process to Manage Social Media Risk
Risk management is an incredibly important discipline in business, yet it is sometimes overlooked...
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The Microsoft Purchase of LinkedIn Has Created an Elephant in the Room For Salesforce
The Microsoft Purchase of LinkedIn yesterday for over $26 billion dollars was big news. Today the...
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Are You an Expert Social Media Listener?
Are You an Expert Social Media Listener? Do you think your social media strategy is evolved? If...
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Choosing Content Format – Your Customer Isn’t Always Right
You have developed a well thought out content strategy. You have invested in research that...
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Transformative knowledge creation is key to successful long-term original content initiatives
Original content should be about delivering value to customers through mutually relevant and...
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North American Legal System – A blessing and a curse for feminism
Regardless of how long I live outside of Canada, I regularly follow the news of my birthplace. I...
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Product Marketing Rule#11: Leverage Social Media or be Fired!
Check out my contribution to the best selling book 42 Rules of Product Marketing by Brian Lawley...
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