Author: Sandra

“I have had the pleasure of working with Sandra for several years. Sandra is an experienced and talented marketer with a passion for results. She is a champion of creative and strategic excellence and empowers her partners to achieve it through support and guidance based on sound strategy and a collaborative approach.” Marc Cooper Chief Digital Officer, VP & Partner at AGENCY59...

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“Sandra’s work is very thorough. She is an active listener, who adapts to changing project requirements. All projects have been delivered on time with 100% satisfaction. I would recommend Sandra for any research and consulting needs.” Andy Burgess Director of Marketing,...

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Product Marketing Rule#11: Leverage Social Media or be Fired!

Check out my contribution to the best selling book 42 Rules of Product Marketing by Brian Lawley Social Media is like having a child for the first time. You don’t know what you don’t know. Social media is more important to product marketers than anyone else in an organization. Yes, that is right, social media is important for corporate communications, public relations and marketing communications; but, given social media’s potential for timely and actionable insight, it is the product marketer’s closest lifeline to guaranteed success in the market.  Why?  Because it gives you direct one-on-one access to customers! As a product...

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