Sandra is currently Strategic Advisor and Interim Vice President of Marketing for Okika Technologies Inc which is an early stage semiconductor start-up company. She was brought on board to get the Marketing function and team up and running. This includes developing the long-term global marketing strategy including goals, objectives, defining target audiences, positioning, messaging, awareness and demand generations strategies, channel strategy, content development and digital presence transformation.
Prior to joining Okika, she was an Executive Consultant, Digital Strategist, Market Researcher and Analyst with Filigree Consulting Inc. In this capacity, she provided strategic advisory services to help high-tech businesses understand markets, segments, trends and best practices. She facilitated decision making and helped with positioning and messaging. She brought forward innovative marketing strategies and developed and implemented integrated marketing campaigns. Her areas of focus included market research, product marketing, multi-disciplinary demand generation, original content development and the creation of business development/sales tools.
In her previous role, Sandra was a Senior Director of Marketing for TELUS Communications Inc where she spent 6 years. She joined the TELUS Business Solutions Division as it was entering a new and highly competitive market. She was hired to lead the transformation of its digital presence to better serve the large public and non-profit enterprises as well as small and medium businesses. She quickly became known as a change agent and connector. She was instrumental in a wide variety of projects including marketing governance and organizational structure, mergers and acquisitions, brand strategy, innovative sales and customer engagement tools and transformative media relations results. She is an innovator as it pertains to how to build communities and drive engagement. Her teams’ accomplishments and results have been recognized by Forrester Research, Strategy Magazine, the Information Technology Services Marketing Association (ITSMA) and the Corporate Executive Board.
Prior to TELUS, Sandra was a senior program manager at Allstream (formerly AT&T Canada). Her evolution within Allstream was facilitated through a series of mergers and acquisitions that started with a customer facing role within Canada’s fastest growing Internet Service Provider, Netcom Canada. As employee #69 of the Internet Start-up, she collaborated with the Marketing department by bringing forward the “voice of the customer”. This cross-functional collaboration allowed her to pivot into the Marketing department and the start of her Marketing career. As a channel and product marketing manager, she supporting a very challenging retail channel and in just a couple of years evolved to leading cross-functional teams’ responsible for new product development, corporate brand transitions, and business process re-engineering projects. In 2003, she was the program manager for AT&T Canada’s strategic initiative – the creation of a new corporate entity in the Canadian communications industry.