Perfect Disabled Newborn – She Persisted
I have been thinking of this blog post for a number of years. In honor of Mother’s Day, I thought it was time to publish it. Every day, perfect newborns are brought home. Every day, disable or special needs newborns are brought home. Neither is more or less...
Research-Based Marketing Can Deliver Breakthrough Results
I have been using Research-based content marketing for more than 10 years. Sounds boring right? What if I told you that following this 7 step approach got results such as… a 4X increase in earned media, a 13% positive shift in perception, a 10X increase in...
Salary Research Websites could do better! #EqualPayDay
In recognition of #EqualPayDay, I wanted to bring to light how Salary research sites could do a much better job educating job seekers and employers on the #paygap. Whether you use Glassdoor.com, Salary.com, Payscale.com, or the Salary feature on LinkedIn – there...
Lead Nurturing Faux Pas
As a Strategic Marketing advisor, I am in a position to research, review, qualify, propose and ultimately select various types of Marketing Technology. I am not a proponent of Marketing email spam. I DO advocate for relevant and compelling content that is developed...
#MarTech gets confused when family share their devices
According to the US Census Bureau, 85.1 percent of American homes have some sort of computer in their household and 74 percent had some sort of Internet access. It is no surprise that there a number of reports showing that the number of “connected” devices...
5 Step Planning Process to Manage Social Media Risk
Risk management is an incredibly important discipline in business, yet it is sometimes overlooked within organization’s Social Media strategy. Some companies have social media as a line item within their risk management plan. Many companies have a defined a social...
The Microsoft Purchase of LinkedIn Has Created an Elephant in the Room For Salesforce
The Microsoft Purchase of LinkedIn yesterday for over $26 billion dollars was big news. Today the big news should be how that purchase is now an elephant in the room for Salesforce. A few years ago, LinkedIn locked down their APIs to a very small number of ”...
Are You an Expert Social Media Listener?
Are You an Expert Social Media Listener? Do you think your social media strategy is evolved? If you are not an expert social media listener – then your social media strategy is not as mature as it could be. There are a number of social media maturity models and...
Choosing Content Format – Your Customer Isn’t Always Right
You have developed a well thought out content strategy. You have invested in research that supports your content and you know that it is relevant and beneficial for your customers. Now, the original content creation begins. Do you develop an info-graphic, write a...
