#MarTech gets confused when family share their devices
According to the US Census Bureau, 85.1 percent of American homes have some sort of computer in their household and 74 percent had some sort of Internet access. It is no surprise that there a number of reports showing that the number of “connected” devices in each household are increasing. For example, The National Telecommunications & Information Administration published research findings in December 2015 that showed the majority of Americans use multiple Internet-connected devices. Given the increase in the number of devices – we could assume that individuals within an American household are getting their own devices. But wait...
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