Forrester Research Case Study: TELUS B2B Marketing Demonstrates The Value of Lead-To-Revenue Management

Sandra and her team initiated the use of permission based email marketing at TELUS Business Solutions. The details of how that was accomplished are provided in a separate page. This case study details how as a management team we identified the need to evolve the permission based email marketing strategy to evolve to full Marketing Automation to manage the demand that was generated. We decided as a management team to centralize the team members and create a Marketing and Sales automation team solely focused on the effort.