Sandra and her team initiated the use of permission based email marketing at TELUS Business Solutions. The details of how that was accomplished are provided in a separate page. This case study details how as a management team we identified the need to evolve the permission based email marketing strategy to evolve to full Marketing Automation to manage the demand that was generated. We decided as a management team to centralize the team members and create a Marketing and Sales automation team solely focused on the effort.
About The Author
I am a full stack marketing leader, an analyst, a digital story developer, a messenger and positioner who analyzes the complex and makes it relevant and compelling. I love building and growing teams who deliver the "goods". A thought provoker about marketing, community building, customer engagement, and women in tech.
April 11, 2016
April 19, 2016