forrester research MA case study front page

Sandra and her team initiated the use of permission based email marketing at TELUS Business Solutions. The details of how that was accomplished are provided in a separate page. This case study details how as a management team we identified the need to evolve the permission based email marketing strategy to evolve to full Marketing Automation to manage the demand that was generated. We decided as a management team to centralize the team members and create a Marketing and Sales automation team solely focused on the effort.