Tag: feminism
Perfect Disabled Newborn – She Persisted
I have been thinking of this blog post for a number of years. In honor of Mother’s Day, I...
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Research-Based Marketing Can Deliver Breakthrough Results
I have been using Research-based content marketing for more than 10 years. Sounds boring right?...
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Salary Research Websites could do better! #EqualPayDay
In recognition of #EqualPayDay, I wanted to bring to light how Salary research sites could do a...
Read More“I have worked with Sandra for over 10 years; initially as a client and subsequently as a principal consultant for my company. Sandra has a unique ability to consistently and quickly bring Marketing Strategy to life and...
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Lead Nurturing Faux Pas
As a Strategic Marketing advisor, I am in a position to research, review, qualify, propose and...
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#MarTech gets confused when family share their devices
According to the US Census Bureau, 85.1 percent of American homes have some sort of computer in...
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5 Step Planning Process to Manage Social Media Risk
Risk management is an incredibly important discipline in business, yet it is sometimes overlooked...
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The Microsoft Purchase of LinkedIn Has Created an Elephant in the Room For Salesforce
The Microsoft Purchase of LinkedIn yesterday for over $26 billion dollars was big news. Today the...
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Are You an Expert Social Media Listener?
Are You an Expert Social Media Listener? Do you think your social media strategy is evolved? If...
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Teaching, Technology and Learning – Understanding the Interconnection – Final Report
The most recently published large-scale research study shows that technology is not having the...
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Choosing Content Format – Your Customer Isn’t Always Right
You have developed a well thought out content strategy. You have invested in research that...
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Permission Based Email Marketing
Sandra and her team initiated the use of permission based email marketing at TELUS Business...
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