Author: Sandra

SMART Visual Collaboration Solution Configurator

With our partners at AgencyZed, we built a configuration app for SMART Technologies to help their customers and channel build the collaboration solution that fits their needs. What is really innovative about the application is that there is an interface that allows resellers to get a unique instance of the application for their website. This application was awarded “Best Webpage” at InfoComm...

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Light version of SMART Inspired Collaboration Assessment

SMART Technologies, Agency Zed & Filigree Consulting took experiential thought leadership to the next level. As part of an ongoing integrated marketing campaign, it was identified some clients were not ready to take the more in-depth collaboration assessment. As a result, SMART Technologies had an opportunity to engage customers earlier in the buying cycle by providing them a a short and more interactive collaboration assessment. ...

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Inspired Collaboration Assessment

  SMART Technologies engaged Filigree Consulting to complete a global research study. As part of that engagement we developed a visual collaboration assessment in 10 languages for both the education and business sectors. Almost 4 years later, this experiential thought leadership tool has been used by hundreds of clients. Feel free to take your own...

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Global Study on Best Practices and Visual Collaboration Solutions

SMART Technologies commissioned Filigree Consulting to conduct a global research study to get a better understanding of customer value as it relates to their investment in collaboration. The primary goal was to determine if companies experienced value differently, depending on their approach to implementing collaboration. My business partner and I authored the results of the study in the report provided below. Visual Collaboration Solutions Best Practices from SMART...

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8 Steps to Experiential Thought Leadership

Original content should be about delivering value to customers through mutually relevant and beneficial knowledge. This is not content curation or social media sharing. Companies that want to be thought leaders need to determine what “knowledge” will help their customers transform their business and take ownership of that knowledge area. The following material is an overview of the methodology of how to define an organization’s “knowledge”and bring to life through an integrated marketing campaign and some of the results my teams or clients have...

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